Gonzales FFA
$6000Description of the Item:
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116ft Utility Trailer
A. Statement of marketing situation
1. Who is the customer? Anyone that uses trailers for their business or recreationally.
2. Why would the customer want the product? It is a quality-built, heavy-duty trailer tailored to
anyone who hauls equipment.
3. Who are the major competitors selling a similar product? D&D trailers, Tractor
Supply, Big Tex, Ranch King.
B. Features of Product
1. Adjustable ramps
2. Two heavy-duty 7,000-pound axles.
3. Tool box on tongue
4. LED light kit
C. Benefits of the product for the customer
1. This 16ft utility trailer was built with longevity in mind, giving customers reliable equipment
hauling capabilities for many years to come.
D. Market Value
1. $6,000
E. Product specifications
Height:38"
Approx. Weight: 2,030 lbs.
Width:93"
Length:16'