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Paul Grieco is the owner of the Terroir wine bar in New York City, which he opened in 2010 in Manhattan's Tribeca neighborhood. He also co-founded New York's original Terroir wine bar, which opened in 2008 and closed in 2015, and the restaurant Hearth, which opened in 2004, both in the East Village.
Grieco was born and raised in Toronto, Canada. His career in hospitality began in his family's Italian restaurant, La Scala, where he was mentored by his father and grandfather. He moved to New York City in 1991, and went on to work at a number of the city's top restaurants, including Bouley, Gotham Bar & Grill, and Gramercy Tavern, the latter of which won James Beard Awards- for Outstanding Service in 2001 and for Outstanding Wine Service in 2002-during Grieco's tenure as the assistant general manager.