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Head downs to Point Loma's favorite book store, La Playa Books, to start your morning. After pursuing the quaint isles, find a great read and take it in at Moniker General, an aesthetic and bustling coffee shop just down the road. If you want to take notes, do so with your beautiful leather bound notebook from Hard to Kill Leather.


  • $100 Moniker General gift card
  • "San Diego" Sweatshirt in Navy Blue, Size Medium
  • $50 La Playa Books gift card
  • Handmade Leather Bound Notebook from Hard to Kill Leather
  • "Sorry, I'm All Booked" mug by Art of Praise
  • Record Album by Chet Baker & David Twardzik

Moniker General:

Moniker General is a retail concept and community space introducing apparel, lifestyle and home goods, eyewear, and gifts in one streamlined space alongside Moniker Coffee and Moniker Cocktail Co. They're honored to be part of the vibrant neighborhood of shops, restaurants, cocktail bars, communal spaces, and event venues in Liberty Station, San Diego since 2016.

La Playa Books:

Their family has been in San Diego since 1886 and is active in philanthropy and community events. This engagement with the community was their impetus to create a place of education and activity in our neighborhood. They participate in offsite literary events, host quarterly art openings and provide author support at local events.

Hard to Kill Leather:

Tina states, "I consider taking risks everyday in my career, from deciding which belts to make for a shop to picking out a new design as a staple. Should I spend more time on custom orders or creating inventory? My everyday tasks in running this business leads to the overall "risk factor" of trying to grow a business. Leaving the bartending industry to fully focus on creating this brand was one of the biggest risks I've taken. Building your own small business is a huge risk in itself, but being able to do something you love is worth it all."

Art of Praise:

Handmade art by Art of Praise. Check out her Etsy shop by clicking here.

Donated by: Moniker General, La Playa Books, Art of Praise and Sergio Contreras