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Business Focus Group

$400 current bid
2 Bids

Description of the Item:

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Business Owners: What have you always wanted to know about your customers?

It's never been more important to know what - and how - your customers think.

This auction item is for TWO 90-minute Zoom-based online focus groups that will give you the insight you need.

Susan DeSimone, a professional focus group moderator with over 25 years of experience in communication and brand strategy, will help you define your learning objectives and how to use the groups, then she will write the questions, moderate the groups, and provide a report of key findings. It's a great opportunity to test a new product idea (or a few), explore some new packaging design options, understand your brand image, evaluate your customer service experience - or whatever else your business needs to know to make important decisions in 2021.

Note: This item does not include recruitment of participants nor incentives to participants. For some businesses and objectives, tapping your own customer base for participants and providing a gift card for your services/products will work well. For others, there may be some additional OOP costs required to recruit respondents and provide incentives. Susan can facilitate connections to a low-cost recruiter or help with options like recruiting friends of friends.

**This is a Golden Ticket item.

Donated By Susan DeSimone