STAR WARS Campaign Pressbook
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STAR WARS Original Exhibitors Campaign Pressbook, 1976
Special and Ultra-Rare!
This is the first piece of Star Wars promotional ever created, a pre-release booklet. It was mailed to theater chains to generate interest in the up-coming release.
From David Forbes, the donor, who was a marketing executive at 20th Century Fox at the time:
"We had a few production stills (photos) from George, but they weren't usable. After seeing a rough cut of the film, we realized we needed to get stills from the movie. There had never been a movie like this before and we needed a way to show the theaters that something big was coming their way."
The front cover of the booklet features the pre-release logo with a pointy "W".
The booklet is encased in the original cardboard box, which shows some signs of wear. The booklet has never been removed from the box. Images provided are from other examples found on the internet.
11 x 14 Glossy
30 pages
Donated By David Forbes