Untitled 14/state edition by James Gooding. C-type print photograph, 14/state edition, 2005, framed, 30 x 30, edition 3/5

Gooding is lauded for his ability to create thought-provoking and undeniably beautiful imagery and commercials for such brands as Allianz, Samsung, Honda, and Toshiba; for agencies including Droga 5, CP+B, Grey, and Weiden + Kennedy; and for such diverse musical artists as U.N.K.L.E, Method Man, Chris Cornell, and Coldplay.

Gooding's commercial directorial debut, a multi-media campaign for Brother Europe, put him on the shortlist for the 2013 Shoot New Directors Showcase; the campaign was shortlisted at Cannes Lions, and went on to win a Silver at the Campaign Big Awards. In 2014, Gooding was awarded a Gold at Creative Circle and a Silver at the Campaign Big Awards for his work with Grey for the British Heart Foundation. His work with Droga 5 for Puma was shortlisted for D&AD in 2015.

Gooding's photographs and campaigns have appeared in such publications as The Sunday Times Magazine, The Sunday Telegraph Magazine, The New York Times, Financial Times Magazine, The Wall Street Journal Magazine, Stern, Liberation, Photographers Monthly, Time Out, Fast Company, EXIT, V Magazine, Esquire, GQ, Mean, Flaunt, Nylon, and Purple Magazine. His photographic projects have exhibited in galleries world-wide and examine topics ranging from Videogames and the players who love them ('Players') to the hopes and struggles of small-town America ('State' and 'One Night in August'). Gooding's 2007 project, 'The Triangulation of Happiness,' followed 14 subjects, documenting their day-to-day lives and drawing connections to psychologist Abraham Maslow's theory of happiness. Created in collaboration with Diesel, the project was exhibited in New York, Los Angeles and at the Louvre in Paris and was subsequently issued as a book of photos and essays penned by Gooding.

Originally hailing from London, Gooding currently resides in Los Angeles where he is developing a long form series around video game players entitled "The Birth of a Sport: The Rise of the Professional Video Game Player".