Premiere tickets to the Rose Parade. January 1, 2020. Seats will be near the intersection of Colorado Boulevard and Orange Grove Boulevard in Pasadena.

The Rose Parade begins at 8:00 AM PST on January 1, 2020, in Pasadena, California, USA.

For millions of people around the world, the Rose Parade is an iconic New Year's Day tradition.

The Rose Parade travels 5 ½ miles down Colorado Blvd. and features four types of entries: floral-decorated floats entered by a participating corporation, non-profit organization or municipality, equestrian units, bands, and Tournament Entries. Rose Parade participants have long histories with the Tournament of Roses and keep the traditions alive.

The earliest Tournament of Roses welcomed 3,000 spectators to its first parade filled with beautiful, horse-drawn carriages covered in flowers. More than a century later, the parade floats are a marvel of state of the art technology, all tucked away beneath flowers and other all-natural materials.

The 2020 theme, "The Power of Hope," celebrates the influence of optimism and hope.

The belief that what is wanted can be attained. From the struggles of those who came before us to dreams yet fulfilled, hope is more than simply the possibility of fulfillment. Hope is dignity and respect, joy and happiness, aspiration and achievement. Hope never, ever quits. Through hope, we can aspire to be our best and in turn inspire those around us to reach higher.

With hope - anything, in fact, everything is possible.