Target Customer: Ranchers, hunters, outdoor cooking enthusiasts, BBQ competitors, and families who host outdoor gatherings and value durable, American-built equipment.

Customer Need: Customers want precise heat control, long-lasting construction, versatility for multiple cooking styles, and a grill that outperforms mass-produced retail units.

Competition: Oklahoma Joe's, Hasty Bake Santa Maria grills, and custom pit builders. Most competing products use thinner material, are factory-produced, and lack the structural durability of a student-built agricultural mechanics project.

Product Features
Hand crank adjustable cooking grate with large steel wheel for precise height control

Heavy wall steel firebox designed for wood or charcoal

Sliding access door and airflow control

Removable cooking grate for cleaningand maintenance

Reinforced steel frame with fully welded construction

Lower storage shelf with slotted steel design

Heavy-duty locking casters for mobility

Customer Benefits
Precise temperature control by raising or lowering the cook surface

Ability to grill, sear, smoke, or cook over open flame

Long service life compared to retail grills

Improved safety by keeping hands away from direct heat

Convenience through built-in storage and easy mobility

Market Value
Declared Market Value: $1,800.00

This value reflects material costs, fabrication labor, and current market pricing for comparable Santa Maria-style grills, which commonly sell between $2,000 and $5,000. The selected value ensures competitiveness while covering costs and providing reasonable profit

Product Specifications
Overall height: approximately 60 to 70 inches

Width: approximately 30 to 36 inches

Depth: approximately 24 to 30 inches

Estimated weight: 250 to 350 pounds

Materials: 3/16 to1/4 inch plate steel and square steel tubing

Fuel type: wood or charcoal

Intended use: outdoor live fire cooking