The USC Associates is a premier giving society of USC, comprised of the university's most loyal, dedicated, and enthusiastic leaders. They are united in their mission of philanthropy and actively support students, faculty, and educational programs across campus.

Football picnics are among the USC Associates most cherished traditions. Today, we invite you to Sponsor one of the renowned football picnics for $25,000. This is a unique opportunity to promote your business in front of thousands of USC supporters in digital marketing and during this Trojan legacy event.

Branding Opportunities:

Digital invitations leading up to the season

• USC Associates Summer 2025 newsletter
• USC Associates website from July 1 - December 13, 2025
• Banners hanging in Founders Park
• QR code on each table directed to a website promoting your business
• Promotion/Activation station your business with a giveaway item (must be approved in advance)

Invite Friends:

• One table which includes ten seats at the sponsoring picnic.

Sponsorship Reach:

• Email invitations reach more than 2,000 households
• More than 3,500 supporters and guests attended picnics in the 2024 season, not including members' guests

Associates Picnic Game Days:

• August 30 - Missouri State
• October 11 - Michigan
• September 6 - Georgia Southern
• November 8 - Northwestern
• September 20 - Michigan State
• November 15 - Iowa
• November 29 - UCLA

Charitable gift amount benefits the USC Associates Scholarship Fund.

A representative from USC's Office of Annual Giving will contact you to process your payment.

The FMV (Fair Market Value) is $2,500.00