Cayuga FFA- Cayuga High School
A. Cayuga FFA
B. Product- Outdoor patio fire pit table
C. Marketing SolutionI.Our customer is one who enjoys sitting and relaxing on their patio while enjoying the warmth or
just the view of fire. The propane gas burner insert delivers a flame that is clean burning and
can be adjusted to add warmth or just the essence of a having a fire. This product will provide
enjoyment and memories for the years to come.
II.Our customer will want to buy this product because they will be talk of the neighborhood. They
will have one of a kind table that they can sit around, relax, socialize and it will be centerpiece
for both conversation and decoration. This table not only looks good but is functional. This
table is built to last and will be the last patio table they will have to buy.
III.The major competitors that are selling a similar product to ours are Tractor Supply, Lowe's,
Home depot or any store that sells outdoor patio furnishings.
D. Features of the product.
a. This product is 32'' wide x 48'' long and stands 2' high. It is made from durable
American made steel and built in the USA. The top is made from tile which not
rot or weather and can withstand being in the outdoor elements. The frame is
painted with a rustoleum hammered enamel paint which will leave a high quality
finish for years to come.
E. The benefits of this table is that is made from heavy gauge steel, not flimsy thin
gauge tin that will rust out and rot in one or two years. The propane insert allows you to
enjoy the comforts of a fire without the smell of smoke.
F. The market value for this patio table is $950
Material cost = $350
Labor = 12 hours @ $25/ hour = $300
Profit = $300
Selling Price = $950
G. Product Specifications- The table is 32''x 48'' x 24'' high and weighs approximately
100lbs