Shaheed Rucker
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Shaheed Rucker
Breakfast of Champions (Kobe)
Archival print
28 x 20"
Artist Bio
Shaheed Rucker, a former creative director for Jetmagazine, constructs images in the style of vintage Jet and Wheaties box covers to highlight key African Americans in the Philadelphia region, past and present.
As I was growing up in the 1980s, Jet magazine (founded in 1951) was ALL THAT and a bag of chips. Pre-Internet and pre-social media, if you wanted to know about the latest in Black celebrity culture, Jet's weekly publication was the way to go. Because mainstream media avoided portraying the Black middle class, magazines like Jet and Ebony helped African Americans see the success within their culture. We KNEW we were killing it, even if others thought otherwise. The magazine covered entertainment, business, and politics. During my childhood, it featured a "beauty of the week" and the top 10 singles of Black musicians.
https://www.shaheedrucker.com