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The Fifth Avenue Snowflake

Celebrating the 200th Anniversary and the Fifth Avenue Association

Event Details:

Date: Friday, November 22, 2024
Location: The Pierre, 2 East 61st Street, New York, NY 10065
Time:
6:00 PM | Spectacular Illumination Ceremony
6:30 PM | Cocktail Party & Festive Celebration
Dress Code: Festive Cocktail Attire

The Ceremony begins with a special performance with the Salvation Army youth band. And Joined by Host Shannan Ferry and world renown chef Chef Daniel Boulud chairman of Citymeals As they pull the switch and the snowflake comes to life twinkling with 16,500 Chrystals, transforming 5th avenue for a scene out of a holiday dream.

Daniel Boulud

Celebrated for his culinary mastery and warm presence, Chef Daniel Boulud is a true icon in New York's dining scene, blending French tradition with local flavors. Known for his Michelin-starred restaurants, he brings unmatched passion and elegance to every plate, making him a cherished figure in the city he calls home.

Shannan Ferry
As one of NY1's beloved anchors, Shannan Ferry captures New York's pulse with her engaging storytelling and vibrant personality. With a dedication to delivering the city's news, she brings both insight and charm to her viewers every day.

The Fifth Avenue Snowflake
The Lighting of the Fifth Avenue Snowflake has long been the symbol of the beginning of the holiday season in New York City. Since 1984, the Snowflake has been synonymous with generosity and giving to humanitarian causes.