Back for its third consecutive year is the Jockey Undie Run, which will take place on Saturday, October 7. The Jockey Undie Run is a family fun run/walk (just over 3K) which starts at 11:30am, and race participants are encouraged to wear underwear over their pants.


The race will be followed by Flannel Fest, hosted by Petrifying Springs Biergarten. The event features a day full of family friendly options including the Paul Bunyan Lumberjack Shows at 1pm, 3pm and 5pm, a DJ, food trucks, and several kid activities (face painting, inflatables, a balloon artist, a bubble artist, and more).



Jockey Undie Run - Oct. 7th

NEW THIS YEAR - Jockey No Sweat Fun "Run"


This new event which will serve as a "warm up" to the Undie Run will take place on Thursday, October 5, from 3pm-6pm at the Petrifying Springs Biergarten. The Jockey No Sweat Fun "Run" is a 0.1k (yep, ONLY 328 ft) individual race. IF you need it, there will be hydration stations along the route featuring Wisconsin's favorite refreshments.


"If you break a sweat, that's on you!"

Our Story


Jockey International was originally founded by Samuel Cooper in 1876 to help lumberjacks who were suffering from poor-quality socks. The inaugural Flannel Fest and Jockey Undie Run celebrate the company's early history and will benefit the Jockey Being Family Foundation, which provides post-adoption support to families both locally and nationwide.

Jockey Undie Run Disclaimer:  This route is a little more than 3 kilometers and will not be timed with chips, however, a clock will be available at the start and finish line. There will be a limited number of ticket sales available for purchase on the morning of the event (Saturday, October 7th, 2023), and will be purchased on a first come first served basis. A race bag is not guaranteed for Saturday morning ticket sales. Wearing underwear over your clothing is allowed (modesty please, this is a family-friendly event). Wearing ONLY underwear will NOT be permitted.**


Jockey No Sweat Fun "Run" Disclaimer: Pre-registration is required, and you must be 21 years or older. Children are allowed to attend and spectate only. There is a limited number of spots available and will be purchased on a first-come, first-served basis.

Funds raised at the event will help support foster and adoptive families through the Jockey Being Family Foundation.

Hosted By

Jockey Being Family Foundation Ltd.
Questions? Please contact Joya Riggs at


Petrifying Springs Biergarten, Kenosha, WI, USA

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