Available for Purchase

Browse, Bid & Buy


All Online Silent Auction bids will close at 4PM.

Bidding will then continue in person at the Pierre Hotel tonight.

To place a proxy bid, please email Rahel at Rshama@Soroka.org.

Thank you!


#SorokaFriends Goal will Support Soroka's Life-Saving Neonatal Care to our Tiniest and Most Vulnerable Patients!

THE NEW NEONATAL CARE CENTER will be a four-story, missile-proof building where the babies of the Negev receive life-saving care. With over 17,000 births per year, Soroka's neonatal and pediatric departments provide family-centered intensive care with world-class survival rates. The new Center reflects the unique values of Soroka - innovation, commitment to strengthening families and Tikun Olam.

SOROKA MEDICAL CENTER is Israel's leading healthcare institution. Located in Be'er Sheva, it is the sole medical center in the entire southern region of Israel, one of the country's most diverse and fastest-growing areas. Soroka serves over 1.2 million people, including over 400,000 children, in a region that comprises 60% of Israel's land. With two medical schools, a proven record of producing ground-breaking research, life-saving treatments and an extraordinary staff, Soroka offers exceptional healthcare for all, regardless of race, religion, or politics. This unique institution, founded in 1959, exemplifies a deep commitment to outstanding medical care, peaceful coexistence and clinical research with global impact. 


Donate Now

Help our cause by contributing to our fundraising efforts.

No act of generosity is too small to make a difference.


Medical Miracle in the Negev


Hear from #SorokaFriends for an awe-inspiring story of one-year old twin girls, previously cranially conjoined, and the marriage of modern medicine and technological innovation with a profound human touch that helped to successfully separate them.

lead funding

Mayor of Be'er Sheva, Reuven "Ruvik" Danilovich talks about Israel's New Dream in the Negev

Our Team


Board President - Caroline Freidfertig, Vice President - Carlos Gutierrez, Treasurer - Hillel Caplan, Secretary - Deborah Cherki

Board Members - Henri Boll, Ran Daniel, Dvora Fields, David Kimiabakhsh, Pedro Lichtinger, Dr. Julie Ratner, Angela Retelny, Dr. Therese Rosenblatt, Dr. Jay Selman (President Emeritus), Ruth Steinberg (President Emeritus) and Dr. Itay Wiser 

Executive Staff: Executive Director - Rachel Heisler, Director of Development Dr. Pazit Levitan, Marketing Manager - Rahel Shamailova, Director of Greater Miami Chapter - Roselyne Freeman, Director of Greater LA Chapter - Debbie Goz 

Hosted By

American Friends of Soroka
Questions? Please contact Rahel


The Pierre, A Taj Hotel, New York, East 61st Street, New York, NY, USA

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