Established in 2009 to commemorate the life of our founders young daughter, Alexandra Vitale, we aim to positively impact the world as we know she would have. Embracing Alexandra's spirit of play, we focus our efforts on supporting opportunities for safe and active play throughout childhood, especially for children who wouldn't otherwise have these opportunities. Our initiatives reach thousands of children every year, helping parents and communities provide their children with opportunities for active, healthier childhoods.
At our core we are a friends, family, and community supported 501(c)(3) nonprofit. This includes an ever-expanding group of donors who believe that every child should have a place for safe and active play in their own community. Donations are tax deductible to the extent allowed by law. Our EIN is 27-1041088.