The 29th annual Adopt-A-Wish Holiday Campaign is scheduled to kick off in the North Country on November 16 at Champlain Centre, and in the Greater Capital Region on November 18 at Crossgates Mall. While the COVID-19 pandemic is, unfortunately, still with us in many ways - so much is looking up! We are truly excited for this year's campaign, especially knowing that as things continue to improve, more and more wishes will be able to be granted - and we need to be ready! And so, we hope you will join us as we embark on this year's campaign.


Volunteer for Booths: We're seeking volunteers to support the campaign by selling stars in the malls (Crossgates Mall, Colonie Center, Aviation Mall, Wilton Mall and Champlain Centre). 

  • ALL volunteers over the age of 18 will need to complete a Conflict of Interest form (annually) and a background check (every 3 years) BEFORE your volunteer slot (if you have already completed one as a wish granting volunteer, or completed your background check during last year's campaign, you do not need to do so again).
  • A maximum of 4 volunteers will be allowed PER shift - this is a regulation set by the malls, and we will respectfully abide.
  • ALL volunteers will be required to wear a mask during their shift. You will also be provided with cleaning supplies to wipe down touched surfaces at the end of your shift. 

Click Here to Volunteer


Star Sales at Schools, Businesses and Community Events: This year, we are able to have schools and businesses participate in selling stars at their locations! If you think your organization or a school you are connected to would be interested, please let us know! Additionally, we have several community events that we are participating in to support the campaign. As those opportunities become available, they will be added to the Signup Genius page as an option!

For businesses, please contact Kirsten at

For schools, please contact Jen at or sign up here
Please reach out to Director of Development, Kirsten Broschinsky at or Development Manager, Jen Cullen at or call 518-456-9474 for more information!