Misters Mixer - Louisville

JEFFREY W. CROWE
Director, Kentucky Experiences; Heaven Hill Distillery:
Evan Williams Bourbon Experience, Louisville, Kentucky and Bourbon Heritage Center, Bardstown, Kentucky

Jeff Crowe joined Heaven Hill in August 2013 as the General Manager of Heaven Hill Distillery Visitor Experiences for the Evan Williams Bourbon Experience, a multi-million dollar artisanal distillery and tourism experience that celebrates the legacy of Evan Williams, Kentucky's first commercial distiller and the Bourbon Heritage Center, a visitor experience focusing on the history and heritage of Bourbon in Kentucky.  Jeff was recently promoted to Director of KY Experiences. Prior to his employment with Heaven Hill, he served as President and CEO of Southern and Eastern Kentucky Tourism Development Association; a 49-county tourism development group.  He is also the former Executive Director of Estill Development Alliance, a community, industrial and economic group. 

A graduate of Eastern Kentucky University, Jeff is a Kentucky Certified Main Street Manager, a Tourism Marketing Professional and a Certified Economic Development Professional.    

• Past-President of SKAL Louisville-a travel-based membership only organization
• Past Vice President of Louisville Main Street Association

                   o   Chair of Membership Committee

• Chairman of Louisville's CoVid 19 Reopening Task Force for Attractions
• President of Guest Relations Association; a nationwide travel and tourism group
• Bardstown Nelson County Man of the Year 2018
• 2018 Louisville Ambassador Recipient
• Certified Tourism Ambassador; Louisville
• Certified Travel Industry Ambassador; American Bus Association
• Kentucky Travel Industry Association Board of Directors
• Bardstown Nelson County Chamber of Commerce Board of Directors
• Serving on Louisville's LGBTQ Taskforce
• Tourism Marketing Professional Certification from Southeast Tourism Society
• Served on STS-Southeast Tourism Society Board of Directors
• STS Marketing College Professor

                    o   Brand Marketing of Communities

• Certified Tourism Ambassador
• National Scenic Byway Steering Committee
• Kentucky Certified Main Street Manager
• Certified Economic Development Specialist
• Bourbon Capital Community Alliance Board
• Kentucky Bourbon Trail Committee
• Kentucky Distillers Association