George is an attorney and founding member of LaMarche Sanfranko Law PLLC. He represents individuals who have been seriously injured and families who have suffered the loss of a loved one because of the negligence of others. He also represents people who are under investigation or charged with a crime in both state and federal courts. George started his legal career in 2000 at a prestigious litigation law firm where he tried numerous personal injury and criminal cases and went on to become the youngest partner in the firm's history. In 2011 George founded LaMarche Law, PLLC before being joined by Andrew Safranko in 2012. George works tirelessly for his clients, with a commitment and a passion for achieving justice for them. He has recovered millions of dollars for those who have been injured, successfully protected the rights of those wrongly accused, and provided experiences counsel for those navigating the complexities of the legal system.

George is participating as a model in Off The Mask because he has been working with clients who find themselves in the criminal justice system often because of addiction and/or mental health issues for 20 years. He believes it is often very sad to see how an underlying, untreated addiction or mental illness impacts a person's choices. Where the criminal justice system sees punishment, George sees an opportunity for help, and that's what he tries to offer in his role as a lawyer for clients struggling with these issues.